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Meet The Explorers: Real Science unveils its new creative campaign


Good things come in threes - animation series delves into the minds of Publicis Health’s advertising, PR and medical education agencies
London, 26 February, 2018: Publicis Health UK today unveiled its new campaign: ‘Meet The Explorers’ across its three agencies Real Science, Publicis Life Brands and Publicis Resolute. The full campaign animation can be viewed online here.
Developed by the creative team at Publicis LifeBrands, the campaign features a series of short animations that come together to show how the three agencies seamlessly complement each other. The series uses the idea of explorers to delve, quite literally,  into the minds of each of the three agencies - explaining who they are, what they do, and how they think. Together they are united by their vision to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.
Victoria Wright, Managing Director of Real Science, Publicis Life Brands and Publicis Resolute commented:  “I absolutely love the animations – the ‘explorer’ theme is spot on! It’s the perfect metaphor for our three agencies –each with a unique brand and personality, yet together we offer a seamlessly integrated approach across advertising, med ed and PR. Pure genius.”
Medical education specialist, Real Science, takes the form of deep sea diver exploring the hidden depths of the ocean. The animation captures the agency’s commitment to curiosity, powered by the rigour and discipline of scientific minds.
“At Real Science, we’re powered by curiosity.” said Clare Middleton, Business Unit Director. “Just like the deep sea diver, our insatiable quest for knowledge compels us to dive deeper and explore the hidden depths of the unknown.”  
It’s sister agency, Publicis Resolute takes the form of a jungle explorer reflecting the agency’s passion for seriously imaginative med ed and PR. Whilst Publicis LifeBrands takes the form of an astronaut exploring space, reflecting the advertising agency’s passion for extraordinary ideas. Together, the agencies are united by their love of healthcare communication. Ideas. Imagination. Curiosity. The perfect partners to shape the future of health and wellness.


Notes to editors
For more information, please contact Emma Knott: emma.knott@publicisresolute.com 
About Real Science
At Real Science we are driven by a true spirit of curiosity and exploration, powered by the rigour and discipline of scientific minds. As scientists, our curiosity and desire for discovery never truly leaves us. We are driven by our belief in the evidence and our faith in the facts. And that with every stone we overturn another world is there for us to explore, another problem to answer, another life to save. Because we know that a curious mind can change the world.
Web: http://www.thisisrealscience.net   Twitter: @RealSciCom
About Publicis Health
Publicis Health is the largest health-oriented agency network in the world. A division of Publicis Groupe, Publicis Health manages top-tier agencies specialising in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With more than 6,000 employees, Publicis Health manages 15 agency brands through 60 offices located in 10 countries. Publicis Health’s brands are Saatchi & Saatchi Wellness, Digitas Health LifeBrands, Publicis LifeBrands, Razorfish Health, Heartbeat Ideas, Discovery, insync Customer Insights, Publicis Health Media, Publicis Touchpoint Solutions, Maxcess, Verilogue, Langland, PDI, Real Science Communications, and Tardis Medical Consultancy.
Web: www.publicishealth.com     Facebook: @PublicisHealth      Twitter:@PublicisHealth